How to generate leads for tech services agency? – You Asked, We Answered

You asked: "How would you generate leads for a tech services agency?"

We answered: "If you have a website, first get your website in top shape!"

If you have a website;

First make sure your tech services agency’s website is complete.

List down all your services and detailed info about each one clearly. Then, do some keyword research to find out which keywords your competitors are using and which ones you have a chance to rank for. Incorporate these keywords into your website design, website content, title tags, meta descriptions, etc. 

Now, this won’t immediately generate leads or boost your website ranking overnight, but it’s essential for long-term success.

Once the full website is done, create a compelling sales landing page focused on selling. 

Look up best practices and wireframe structures for landing pages online and follow those guidelines. This page will serve as the destination for your future ads and social media content, offering a comprehensive overview of your services. 

Based on our past client case studies, having a custom-designed landing page can significantly improve conversion rates.

To generate leads organically;

Create blog content based on FAQs you find on Reddit or Quora, and actually focus on providing thorough and valuable answers in your blog posts. (Just like what we’re doing now!)

Next, when you have enough content, you can repurpose your blog content for social media. 

  • Blog posts can be used as transcripts to create short-form videos for Instagram, TikTok, and other platforms.
  • Blog posts can also be summarized into carousels or shorter articles to share on LinkedIn, Twitter, etc. 

As a start, especially for startups, this strategy covers your organic lead generation efforts comprehensively.

To generate leads through ads;

For tech service agencies, Google search ads are often more effective than social media ads in our opinion. Your target audience is more likely to search for services on Google.

  1. Set a comfortable ad budget for three months. Use the first month to collect data, the second month to optimize, and the third month to further refine and check the quality of leads.
  2. Do some keyword research using Google Ads Keyword Planner to identify the best keywords to target.
  3. Use the landing page you created earlier as the destination for your Google ads.
  4. Run the ads. Give it time.

When it comes to kickstarting the effort of generating leads for tech services agencies, that is pretty much what we can suggest.

You Asked, We Answered

“You Asked, We Answered” is one of our content segments where we collect questions related to digital marketing, website design, leads generation, Google Ads, and more, from different platforms (Reddit, Quora, etc.), and answer them here!

We’ll be sharing a lot more on our website. If you are interested in reading more of these, let us know through our email!